Data analytics is a process of shaping and transforming aggregated data to uncover useful business information and support and expedite management level decision-making.
The practice of data analytics includes diverse techniques and methodologies under a variety of business domains. For example data mining which focuses on modeling and knowledge discovery for predictive purposes. Or business intelligence which relies heavily on the aggregation of business information to spot trends and outliers.
CFI blends disparate data sources to analyze data and identify correlations between variables. We build and test predictive models and measure strength of correlation.